Certified Real Estate Negotiator

  • Online and Self-paced:
    Complete on your schedule.

  • At completion instantly receive your certificate and logo.

  • No annual renewal fees!

For a
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Benefits of becoming a skilled negotiator:

  • Having a specific negotiation strategy is one of the most important factor sellers and buyers desire.
  • The RIGHT negotiation strategies allow agents to achieve higher goals.
  • CREN agents achieve higher client satisfaction and referrals.
  • Understand the influence of personality¬†styles in the negotiating process.¬†
  • Learn to present your new skillset to clients & be paid for your advanced talents.
  • In only a few hours, you will be well-equipped to negotiate for your clients.

Earn Your Certified Real Estate Negotiator Designation Online Today

Complete the Course at Your Own Pace

Gain greater confidence in negotiating for buyers and sellers!


"Loved the info"

“Loved the information and presentation. I have something solid to work with when negotiating."
-Lynn G.

"Very enriching"

“Very enriching training to expand my thinking. Thank you!”
- Antonio A.

"Well worth the value"

“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes."
-Richard A.

"Top notch points"

“Got some top notch points on how and when to discuss critical issues with your potential client!”
-Edwin C.

Trusted by agents from:

What Does CREN Cover?

Focusing on different approaches to negotiating, the psychology of buying, and principles of persuasion, this course will teach you:

  • Step-by-step system to negotiate the highest price for your seller
  • Step-by-step system to negotiate the lowest price for your buyer
  • How to educate buyers that "low ball" offers hurt their negotiation
  • How to negotiate based on factors other than list price

Rich Casto

With over 30 years of experience, Rich is a recognized industry leader and has held a broker’s license and practiced real estate in four states and has consulted, coached, and trained over 100,000 agents across the country. He established the nationally-recognized Certified Real Estate Negotiator (CREN) designation in 2009 and has since certified over 25,000 agents. 

Rich has personally facilitated and negotiated over 60 mergers, acquisitions, and joint ventures totaling over $40 billion across three states and is still highly sought after to negotiate successful outcomes for clients, agents, and broker owners. 

"Great examples"

“Great information. Clearly spoken and great real world examples.” -Gregory S.

"Exactly what I needed"

“I really enjoyed this class and I think that it is exactly what I needed." -Michael N.

"Real world application"

“Excellent material with real world applications.”
-Michael G.

"Something new to apply"

“There is something new we can apply to our successful careers.” -Amy D.


Certified Real Estate Negotiator

Reduced from $195


Limited Time Offer

  • Get instant access to the course after payment
  • Watch trainings on desktop, tablet, or smartphone
  • Download Workbook to take notes
  • Receive official CREN designation and certificate after taking exam
  • Receive official CREN logo to use in marketing after taking exam
Not sure if this certification is for you or want to learn about other courses we offer?